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Cadillac: “The standard of the world.”

Cadillac is the company's premier luxury vehicle brand. Cadillac offers a selection of high-end SUVs, ranging from compact crossovers like the XT4 to larger SUVs like the Escalade and the XT5. Coupes, sedans, and performance-focused V-Series models like the ATS-V and CTS-V are among the additional autos. Usually, competing vehicles are produced by luxury automakers like Lincoln, Lexus, and BMW.

One of the oldest and most respected automakers in the world, Cadillac is renowned for its high-end cars and cutting-edge engineering. Cadillac was established in 1902 by Henry Leland, a former Ford engineer, and was named for Antoine de la Mothe Cadillac, a French adventurer who laid the foundation for Detroit, Michigan. Based on his coat of arms, the Cadillac crest was created.

For showcasing the interchangeability of its precision parts, Cadillac became the first American automaker to receive the renowned Dewar Trophy from the Royal Automobile Club of England in 1908. Cadillac gained the title of "Standard of the World" as a result of this. In 1912, Cadillac became the first automaker to offer electric starters, ignition systems, and lighting.

Cadillac has undergone a significant transition recently in order to compete in the premium market with rivals from Europe and Asia. New models from Cadillac have been released, including the XT4 and XT5 crossovers, the Escalade SUV, and the CT4 and CT5 sedans. Under the V-Series and Blackwing sub-brands, Cadillac has also created high-performance variations of its automobiles. In addition, Cadillac has embraced electrification with the Lyriq crossover, its first entirely electric vehicle.

Cadillac is a brand of automobiles that mixes tradition, fashion, and innovation. It represents the aspiration and excellence of Americans. While maintaining its commitment to its key principles of quality, performance, and luxury, Cadillac continues to develop and adapt to its consumers' shifting demands and tastes.