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The Fallen Soldier Of Ford

Mercury is a former subsidiary of the American automaker Ford Motor Company. Mercury, founded in 1938 by Edsel Ford, operated as Ford’s mid-priced brand for virtually its entire history, filling the price gap between the Ford and Lincoln model lines. It’s main rivals were General Motors' Buick and Oldsmobile divisions, as well as Chrysler Motors' DeSoto and Chrysler brands.

Mercury was part of Ford's Lincoln-Mercury Division from 1945 until its demise, which operated as a joint sales network (separate from Ford) for its two luxury vehicle brands. Continental (1956–1966), Edsel (1958–1966), and Merkur (1985–1999) all used Lincoln-Mercury as their sales network. Mercury cars shared components and engineering with Ford or Lincoln (or both concurrently) via platform sharing and manufacturing commonality, acting as equivalents for vehicles from both divisions.

Following a prolonged fall in sales and market share for Mercury, Ford announced the division’s closure at the end of 2010. On January 5, 2011, the final Mercury Grand Marquis was produced at St. Thomas Assembly. Mercury is still a registered trademark of Ford.

Mercury was a mid-range marque between Ford and Lincoln for more than 80 years, dividing the two brands in price and snazziness. Mercury, formerly the Mariner, is a rebranded version of the Ford Escape. Whereas Ford versions featured cloth seats and steel wheels, Mercury models had leather seating, gleaming chrome fascias with distinctively sculpted headlamps, and aluminum wheels. The Sable sedan (a minimally altered Ford Taurus), Montego (a tweaked Ford Five Hundred), and Milan (a spruced-up Ford Fusion), among many others, were sistership vehicles. The Mercury Grand Marquis, based on the Ford Crown Victoria, was the longest-produced model and one of the last vehicles to be equipped with a cassette tape player.

Popular Models

Mercury Grand Marquis

Although the Mercury Grand Marquis has a spacious cabin and lots of storage room, most second-hand big automobiles have greater performance and interior quality. Although the Grand Marquis had lots of legroom, other big automobiles provided more comfort and interior quality. According to several car critics, the seats are spacious yet overtly flat and unyielding. The Grand Marquis had the absolute minimum of interior frills, but critics found it functional, citing the Grand Marquis’ clear gauges and straightforward controls. Fog lights, leather upholstery, automatic temperature control, CD audio, and a power driver's seat are all standard features on the Grand Marquis. Heated front seats, power-adjustable pedals, and CD/cassette audio are among the options.

Mercury Sable

Because of its top-tier safety features, pleasant and roomy interior, and possible all-wheel drive, the Mercury Sable is a strong choice among used full-size sedans. The Mercury Sable shares many features with its platform companion, the Ford Taurus, as well as some flaws. Reviewers believed that the Sable was a solid family sedan with enough storage capacity and legroom but nothing particularly spectacular. The Sable is a practical big automobile with decent performance and fuel efficiency in its class. It is one of the few major automobiles with all-wheel drive. The Sable's high safety ratings will not disappoint if safety is important to you.

Mercury Mountaineer

The Mercury Mountaineer adds a touch of elegance to customers looking for a used SUV that can carry and tower. The Mountaineer, as one of the only truck-based SUVs in its class, struggles to compete with smoother-riding and more fuel-efficient crossovers. It also has lower fuel efficiency and safety ratings than most of its competitors. The inside of the Mountaineer isn't as sophisticated as that of rival midsize SUVs, according to reviewers; however, some say the optional third row is useful for adults, which is unusual in this class. Overall, the Mercury Mountaineer is a serviceable family car for individuals who frequently want off-road capabilities or towing.